March 2010
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Month March 2010

Studio Culture: The secret life of the graphic design studio – Tony Brook & Adrian Shaughnessy

Designers are always musing the opening of their own studio, as the official description of this book suggests, it’s part of their DNA.

Rather than the usual focus on the studio’s output which is always well documented, this starts with the studio’s input, the people and their motivations.
In many cases the interviews do draw out some [...]

Chief Culture Officer – Grant McCracken

The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based on logic; understanding problems by analysing numbers, and generally using the attributes associated with the left hand side of the brain. These organisations are also sceptical about things [...]

The Laws of Simplicity – John Maeda

As the title suggests Maeda has taken a very practical look at simplicity producing a set of laws which you can view as a tool to understand what I’ve now really learned is the oddly complex subject of simplicity.

His intelligent observations on how we’re all drawn to clean, simple design, such as the iPod interface, [...]

Watching the English – Kate Fox

There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.

Anyone who works in a field that needs to get under the skin of people [...]