June 2010
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Month June 2010

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]

Graphic Design: A User’s Manual – Adrian Shaughnessy

From the title you’d be forgiven for thinking this book will give you practical advice on the craft of graphic design. Thankfully, for the large part, that’s exactly what it doesn’t do. Best described as an A-Z of current practice, it covers some of the many things you’d need to know as a contemporary working [...]

A Technique for Producing Ideas – James Webb Young

Early cartographers who knew little about what was between two known land masses created elaborate dragons and monsters to fill that void on the globe.
I’ve found a similar process in advertising whereby an agency draws up a formal ‘creative process’ to help rationalise to clients what happens between the brief and the idea to justify [...]