Category Anthropology

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

Watching the English – Kate Fox

There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.

Anyone who works in a field that needs to get under the skin of people [...]