Category Behaviour

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

The Element. How Finding Your Passion Changes Everything – Ken Robinson

The Element as described here is the meeting point between natural aptitude and personal passion. A kind of creative epiphany where doing what you truly love rubs sticks with what you have a natural ability to do.

It argues that when someone hits this point, they are connecting with something fundamental to their sense of purpose [...]

The Laws of Simplicity – John Maeda

As the title suggests Maeda has taken a very practical look at simplicity producing a set of laws which you can view as a tool to understand what I’ve now really learned is the oddly complex subject of simplicity.

His intelligent observations on how we’re all drawn to clean, simple design, such as the iPod interface, [...]