Category Career

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]

Graphic Design: A User’s Manual – Adrian Shaughnessy

From the title you’d be forgiven for thinking this book will give you practical advice on the craft of graphic design. Thankfully, for the large part, that’s exactly what it doesn’t do. Best described as an A-Z of current practice, it covers some of the many things you’d need to know as a contemporary working [...]