Category Culture

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

The Element. How Finding Your Passion Changes Everything – Ken Robinson

The Element as described here is the meeting point between natural aptitude and personal passion. A kind of creative epiphany where doing what you truly love rubs sticks with what you have a natural ability to do.

It argues that when someone hits this point, they are connecting with something fundamental to their sense of purpose [...]

Studio Culture: The secret life of the graphic design studio – Tony Brook & Adrian Shaughnessy

Designers are always musing the opening of their own studio, as the official description of this book suggests, it’s part of their DNA.

Rather than the usual focus on the studio’s output which is always well documented, this starts with the studio’s input, the people and their motivations.
In many cases the interviews do draw out some [...]

Chief Culture Officer – Grant McCracken

The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based on logic; understanding problems by analysing numbers, and generally using the attributes associated with the left hand side of the brain. These organisations are also sceptical about things [...]