Category Education

Sounds Good On Paper – Roger Horberry

How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)

Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]

A Technique for Producing Ideas – James Webb Young

Early cartographers who knew little about what was between two known land masses created elaborate dragons and monsters to fill that void on the globe.
I’ve found a similar process in advertising whereby an agency draws up a formal ‘creative process’ to help rationalise to clients what happens between the brief and the idea to justify [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

The Element. How Finding Your Passion Changes Everything – Ken Robinson

The Element as described here is the meeting point between natural aptitude and personal passion. A kind of creative epiphany where doing what you truly love rubs sticks with what you have a natural ability to do.

It argues that when someone hits this point, they are connecting with something fundamental to their sense of purpose [...]