Category Marketing

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

Sounds Good On Paper – Roger Horberry

How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)

Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Chief Culture Officer – Grant McCracken

The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based on logic; understanding problems by analysing numbers, and generally using the attributes associated with the left hand side of the brain. These organisations are also sceptical about things [...]