Category Planning

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

Sounds Good On Paper – Roger Horberry

How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)

Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

Watching the English – Kate Fox

There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.

Anyone who works in a field that needs to get under the skin of people [...]