Category Reviews

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

Ordering Disorder. Grid Principles for Web Design – Khoi Vinn

Khoi’s book is something I felt was needed a few years ago, so much so I contemplated trying to write something similar. Luckily for the world though Khoi actually did it and not just thought about it.

For anyone coming from a graphic design background and moving into digital design, applying all the typographic grid principles [...]

Sounds Good On Paper – Roger Horberry

How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)

Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]

The Designful Company – Marty Neumeier

Marty Neumeier writes ‘whiteboard overviews’—that’s a concise book to most of us.
His previous two, The Brand Gap and Zag are well regarded. The content of them undoubtably graces many powerpoint presentations and you will find them quoted in numerous brand and marketing blogs.

I’ve lost count of the number of times I’ve gagged over a phrase [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]

Graphic Design: A User’s Manual – Adrian Shaughnessy

From the title you’d be forgiven for thinking this book will give you practical advice on the craft of graphic design. Thankfully, for the large part, that’s exactly what it doesn’t do. Best described as an A-Z of current practice, it covers some of the many things you’d need to know as a contemporary working [...]

A Technique for Producing Ideas – James Webb Young

Early cartographers who knew little about what was between two known land masses created elaborate dragons and monsters to fill that void on the globe.
I’ve found a similar process in advertising whereby an agency draws up a formal ‘creative process’ to help rationalise to clients what happens between the brief and the idea to justify [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

101 Things I Learned in Architecture School – Matthew Frederick

I’m not a student of architecture and never have been, but have always loved architecture enough to have more than a superficial interest in the way space is designed. To study architecture is a huge commitment as there are so many disciplines in which you have to skilled and learned, yet it still requires a [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]