How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.
It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which did get a little self reverential.
There were three chapters that particularly made the book worth a read for me.
Ideas not because it was revelatory but because it was a reminder. Especially of how creativity isn’t a process but advertising is a process.
The Creative Director because if your in a position similar it reminds you that its YOUR job to provide the philosophical and intuitive leadership that makes the agency greater than just a marketing consultancy.
How Advertising Drove me to Drink because it shows how something – wine in this case – can encapsulate so beautifully a sense of time and place.
I suggest you just buy a copy and read it, there will be something in there that will nudge your conscience and tweak your views.
Title | Hegarty on Advertising. Turning Intelligence into Magic.
Author | John Hegarty
Publisher | Thames & Hudson
Publish Date | 2011
ISBN | 978-0-500-51556-3
Reviewer | Steven Bennett-Day
Buy from Amazon UK: Hegarty on Advertising: Turning Intelligence into Magic
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