Tag BBH

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]