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This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

As the title suggests Maeda has taken a very practical look at simplicity producing a set of laws which you can view as a tool to understand what I’ve now really learned is the oddly complex subject of simplicity.

His intelligent observations on how we’re all drawn to clean, simple design, such as the iPod interface, [...]

There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.

Anyone who works in a field that needs to get under the skin of people [...]