Tag Culture

The Designful Company – Marty Neumeier

Marty Neumeier writes ‘whiteboard overviews’—that’s a concise book to most of us.
His previous two, The Brand Gap and Zag are well regarded. The content of them undoubtably graces many powerpoint presentations and you will find them quoted in numerous brand and marketing blogs.

I’ve lost count of the number of times I’ve gagged over a phrase [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.

“Somehow, [...]

Chief Culture Officer – Grant McCracken

The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based on logic; understanding problems by analysing numbers, and generally using the attributes associated with the left hand side of the brain. These organisations are also sceptical about things [...]

Watching the English – Kate Fox

There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.

Anyone who works in a field that needs to get under the skin of people [...]