Tag Education

Sounds Good On Paper – Roger Horberry

How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)

Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]

How To Make It As An Advertising Creative – Simon Veksner

There are a number of books that deal with career paths in the creative industries – especially graphic design, but I think this is the first I’ve seen that looks at making it as a creative in advertising.

Simon—a copywriter at BBH London—is a well known creative, partly due to his long standing and excellent scampblog. [...]