How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. (I think I may have used an anaphora there.)
Roger’s book demonstrates how to use figures of speech to add a bit of emotional sparkle to what-ever you’re [...]
This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]
Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value.
“Somehow, [...]
The majority of large corporations are run by board members who are either from accountancy, economic and/or engineering backgrounds. Therefore western businesses like making “rational” decisions based on logic; understanding problems by analysing numbers, and generally using the attributes associated with the left hand side of the brain. These organisations are also sceptical about things [...]
There’s a bit of a vogue at the moment for behavioural psychology in the advertising industry – which is no surprise, it’s a good thing. This book has been around for a while, but stands as brilliant insight into cultural anthropology.
Anyone who works in a field that needs to get under the skin of people [...]