Tag Thoughtful

Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for?
Well I can’t so this will be a short review.

It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which [...]

The Designful Company – Marty Neumeier

Marty Neumeier writes ‘whiteboard overviews’—that’s a concise book to most of us.
His previous two, The Brand Gap and Zag are well regarded. The content of them undoubtably graces many powerpoint presentations and you will find them quoted in numerous brand and marketing blogs.

I’ve lost count of the number of times I’ve gagged over a phrase [...]

Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

This is a book that is bang on the moment. Not in a fashionable way though. John has brought together a huge amount of thoughts and resources that a lot of people are being touched by and given them all a brilliant terms of reference – co-opportunity. It’s a primer to start to do that [...]

101 Things I Learned in Architecture School – Matthew Frederick

I’m not a student of architecture and never have been, but have always loved architecture enough to have more than a superficial interest in the way space is designed. To study architecture is a huge commitment as there are so many disciplines in which you have to skilled and learned, yet it still requires a [...]